In seo services singapore, you will heard term ‘backlink’. Backlink itself actually has two types. Namely: backlink dofollow and nofollow backlinks. If viewed in terms of its benefits, the two types of backlinks it has the same benefits, namely to increase blog traffic. So what’s the difference? Is from its page rank (PR).
– DoFollow backlink is a link that allows Googlebot crawl or index the link. By doing so, a blog that gets a DoFollow link is likely to get a good page rank in the search engine Google. In other words, you instruct Googlebot to crawl the link. But any DoFollow links can also lower rank your blog on Google if the link in the heading is not in accordance with the content (not relevant).
– nofollow backlink is a link that does not allow Googlebot to crawl the link. But you do not worry! Because visitors will still be able to crawl the link. When compared with DoFollow, these backlinks are deceived or anticipate misperception of Googlebot. Because the types of backlinks are telling Googlebot not to crawl the link. The reason may be because the maker of backlink know if the link he made, are not relevant to the content of the content.
Why is the creator of the backlink to do that? Because the content put backlinks that are not in accordance with the content, will have a small chance to appear on the first page of Google. Based on the current Google algorithm, Google only displays only relevant content to users. But unfortunately, if you can backlink is nofollow backlinks, then rank your blog will not rise. Because Googlebot does not crawl on your blog.
Then, according to the flow, SEO technique is divided into two: White Hat SEO Technique and Black Hat SEO Techniques. What is a white SEO technique? White Hat SEO techniques are good SEO techniques, positive in other words is SEO optimisation techniques recommended by search engines. While Black Hat SEO technique is a technique that is dirty, cheating, and is not recommended for the search engines, in other words, a dangerous and risky technique and is not recommended and prohibited to be used as an optimisation SEO by search engines.